Florisene for Women multinutrient formula to help maximise hair growth for women:

• Suitable for vegetarians

Florisene for Women has been formulated to provide certain essential nutrients to help maximise hair growth in women who have a specific type of hair loss termed Chronic Telogen Effluvium (CTE).

CTE is hair loss which is evenly distributed across the scalp without the presence of patches. In fact, it is often only the sufferer who notices that their hair is shedding more than it used to.

Women suffering from this type of hair loss are usually between the ages of 18 - 50, and generally have one of the following signs:

• An increase in the number of hairs lost when shampooing, brushing or combing
• Less hair to clip or tie back than before

Research has found that a large proportion of women with CTE have low blood ferritin levels (iron stores), compared with levels generally found in women without hair loss. Low serum ferritin levels usually result from the loss of blood during menstruation, which is just enough to cause a gradual depletion of iron stores, particularly in women who eat little or no red meat.

Studies show that if this type of iron deficiency is corrected and the ferritin level is raised to a certain 'trigger point', then hair growth will start. In fact, what actually happens is that the growing phase of the hair follicles is lengthened so there are, at any one time, more hairs 'growing' as opposed to 'resting'. This means that hair volume will start to increase and any excessive shedding will reduce.

It has been identified, however, that an iron supplement alone is insufficient for a significant proportion of women to reach this 'trigger point' and that other nutrients are required such as the amino acid L-Lysine to correct the nutritional imbalance.

• Florisene provides those nutrients that have been identified from extensive research needed to raise iron stores to the 'trigger point' for optimal hair growth.

Hair problems that Florisene will not help: It is important to note that Florisene is not relevant for the treatment of genetic hair loss (androgen-dependent alopecia), this is characterised by hair loss on the top of the head. Nor will it help hair loss associated with pregnancy, thyroid problems or other health disturbances. It is also not applicable for hair conditions such as hair lacking shine and/or life', split ends or hair that is breaking due to colouring and/or perming.

How to take Florisene:

• Please observe the directions in your own product in order to fully benefit from Florisene

Florisene tablets should be taken orally and swallowed whole with water half to one hour before food or on an empty stomach

• Try to avoid drinks containing milk or tea and coffee within an hour of taking Florisene as these drinks affect the absorption of the nutrients
• Florisene should not be taken within 2 hours of taking any medication, including indigestion remedies

How much Florisene to take:

• Florisene should be taken at 3 tablets daily for the first six months
• Most women take 1 tablet in the morning followed by 2 before bedtime
• Thereafter a maintenance intake of 1 to 2 tablets per day is recommended
• Do not exceed recommended daily dose

Guidance on maintenance dose:

Florisene food supplement

Each tablet contains

You should not take Florisene if:

• You are taking oral antibiotics

Ask your doctor or pharmacist before taking Florisene if:

• You are taking prescribed medication
• You are breast-feeding, pregnant or planning to become pregnant

• Some individuals may also notice a darkening of the stools
• If taken in excess may be harmful to young children
• Do not take Florisene with other supplements that contain iron

Further information about Florisene is available in the booklet 'Understanding Hair Loss in Women' and on the Florisene website at www.florisene.com To obtain your free copy of the booklet, call the Hair Helpline on 01892 554 347.